20 August 2010

Angela came to us at the end of June looking for a custom logo design that would reflect the nostalgic feeling surrounding the humble cupcake. Celebrate The Cupcake are setting up an online store to sell bakeware, decorations and accessories for everything cupcake related - they will be the one stop shop for everything needed to create these little beauties.

Stating in her brief that she wanted to use pastel colours with a 50’s diner, retro feel we set to work to try and encorporate these idea into a smart, playful look for her up and coming business. We decided that it needed to fit absolutely with her website design - clean, simple and absolutely unique.

“I love it! it uses modern colours that really pull the eye! Thank you again for lending your fantastic skill and flair to the development of my logo.”

We think we came up with a logo that’s just as tasty as her cupcakes, let us know your opinion!

20 August 2010

logo design for a company that specialises in supporting organisations and individuals in becoming more effective by identifying and developing potential.

Clarity Matters requested a logo design that was simple and abstract, a logo that conveyed clarity, honesty, creativity and insight.

The chosen concept uses an image of stacked stones. It has a vibrant look and can be interpreted in several different ways, which as a logo designer, I love.

Stacked stones are associated with meditation, a state where clarity of thought can be achieved by the concentration on selection and balancing of rocks. It is a simple process of taking one step at a time in a logical order.

Stacked stones can be found on hilltops in the UK. In many cultures, stacked stones serve as mile posts or road markers.

The image could also been seen as reaching for the highest point of achievement or perfection.

The different shapes also look like stepping stones, or a pathway, the colours cool and almost luminous, leading to the bright, shining point.

Several good metaphors for our journey through life in one logo design. Have I missed anything? Do let me know by commenting on this blog.

05 Aug 2010

Angela came to us at the end of June looking for a logo that would reflect the nostalgic feeling surrounding the humble cupcake.

Stating in her brief that she wanted to use pastel colours with a 50’s diner, retro feel we set to work to try and encorporate these idea into a smart, playful look for her up and coming business.
We decided that it needed to fit absolutely with her website design - clean, simple and absolutely unique.

“I love it! it uses modern colours that really pull the eye!”
“Thank you again for lending your fantastic skill and flair to the development of my logo.”

We think we came up with a logo that’s just as tasty as her cupcakes, let us know your opinion!

Supplying bakeware, decorations and accessories for everything cupcake related - the store will be the one stop shop for everything needed to create these little beauties.

04 June 2010

Our newest customer came to us at the begining of May having already been to another company who failed to capture their businesses style.
Their brief was very detailed as they knew exactly what they wanted from a logo, looking for a professional and memorable design.

“We are a new coaching company offering a variety of expert coaches in various niche markets eg:

Life;
Health & Wellness;
Relationships;
Dating after divorce;
Leadership;
Small business & Executive coaching etc etc.

We will be offering info products to complement our services on & offline. While based in Australia, we plan to extend our services & products globally”

With this in mind we set to work and came up with the logo above, enveloping the global direction of the company with a simple yet memorable look.

Needless to say they were ecstatic with the outcome!

 29 April 2010

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23 April 2010

Election fever is in the air, we are watching events unfold with great interest. It seems that we are not the only ones, potential clients seem to be holding back on their plans to start a business, or to work on their image and promotion. So as an incentive to clients old and new Logopro are offering a 20% discount on logo design for the next 2 months, offering ending on the 30th June 2010.  So if you are thinking about new branding for your business, or perhaps adding another strand to your business, now is the time to take the plunge. Logopro are well know for our inspired logo designs, our friendly and very fast service. Not only that we have been around for a long time, designing logos online since 2001, for businesses around the world. Feel free to talk to one of our logo designers on our freephone number 0800 170 1060

22 April 2010
Larrabee Enterprises came to us at the beginning of April for an update to their existing logo design.

Specialising in crust goat & sheep leather, they wanted a more professional look to extend their business into the global market.

When presented with their new logo design our client was impressed enough to allow us to extend our work with a stationary set proudly displaying their new artwork.

Here is what our client had to say:

“Logopro answered my enquiry with speed and friendliness. Our logo designer offered several variations on our old logo. Our final choice is a great improvement and will be an asset to our growing business. Ahmad Shour”

We have just discovered a brilliant place for anyone in the creative industry to share ideas, get feedback and get to know one and other!

Graphic Design Forums UK

The forum has a wide range of topics covering all aspects of graphic design from advice on how to deal with new challenges to how to promote and maintain your company website/blog and has been a real help to me and our company!
With one of the most friendly communities on the web today why not come join us?

17 MARCH 2010

If you’re thinking about setting up a new business, you will have considered how much you are prepared to invest in your new venture. Hopefully a chunk of that money will go towards creating a professional image for your new business and you will have allocated a reasonable amount of money for this. But what is a reasonable amount to spend on logo design?

There are two options, actually several options if you take into account DIY or letting your nephew design it for you because he likes messing about with Photoshop.

For a professionally designed brand for your business you could approach a design agency you can work with face to face, hugely important to some. If you decide to use an earthbound agency, it will cost considerably more than an online logo design service. A high street design agency will have bigger overheads, with high street rents, receptionists and their own professional image to pay for. Also they have to include the time spent in meetings in their costing, which would require a meeting room/area, designer time and coffee and biscuits - all of these elements require the designer ‘look’.

A viable alternative is an online logo design company. Online logo design companies still have overheads – including staff, dedicated working space, the industry standard software and computers, professional standard internet services, well designed and managed website, search engine optimisation. Where we save is on the designer offices, designer receptionist, designer cups and saucers and designer meetings.

But with so much choice on the web, how on earth do you decide who to go with. With companies offering bespoke logo design for £50 or even £25, why would you choose to go with a company that charges nearly £200 for the same service?

Be realistic, how much time would you expect an experienced logo designer to spend on a logo and how much would expect them to earn per hour. As we work to a fixed priced package, we aim to spend 3 to 4 hours working on the first design concepts, in reality this can often take longer depending on the logo. Also we offer unlimited revisions; the stages of development and refinement are often what turn a good logo design into a great logo design. We use our time efficiently, communicating mainly by email. So in total we aim to spend about 6 hours on a logo design, in practice we spend 8 or 9 hours. It is of paramount importance to us that our clients are totally happy with their final logo design; it is good for them and good for us.

So 6 – 9 hours on a logo design at £200 works out at between £22.00 to £33.00 per hour – not a great rate of pay. There is a huge amount of competition on the internet, so our price has to be competitive. We also look on our logo design package as a loss leader. We offer a money back guarantee to give potential customers confidence to come to us. We can do this is because businesses who have used LogoPro, recognise the high level of expertise and the fast, friendly service we provide and they come back to us for their graphic requirements, year after year.

Large companies spend thousands on their corporate image, but for new, small and medium size businesses £200 seems to be just the right amount to get a good custom logo design for your company.

26 June 2009

The great thing about business networking is that it is a simple and effective way to market your business.  Because of the way events are organised it is possible to be relaxed and friendly without feeling you are in a high pressured business situation. You can increase awareness of your company generally, while expanding your network of business contacts and potentially expanding your network of friends. Networking is also a great opportunity to share experience and knowledge with people in a similar situation, without this it is easy to feel unsupported and isolated.

This week I joined in on a business to business networking event here in Wales.  The event was held at the National Botanic Gardens of Wales, a beautiful garden set in 500 acres near Carmarthen. Established only 9 years ago the gardens have already manage to achieve an establish feel with inspiring gardens both outside and inside a huge modern green house. The networking event, organised by The Best of Carmarthen, started with a welcome in the Great Glass House, as it was in the evening we had it all to ourselves and could take a walk and enjoy the plants from around the World in several different temperature zones within the dome. We then moved on to Principality House, just next door, where we enjoyed a buffet and refreshments while listening to an interesting talks from two of the Best of group.  The first topic was Search Engine Optimisation and how to get the best out of your web site. Angus Findlay of Web Adept covered all aspects of SEO in way that was accessible to a complete novice while passing on advice and tips to people in the same line of work. Juliet Fay, a copywriter, talked to us about how to approach writing to get your business message across. As anybody who writes copy or blogs regularly will know, it can take hours to write an intelligent article that is interesting, original and relevant to anyone out there who cares to read it. After the presentations everyone took the opportunity to talk to each other, pass on knowledge, information, business cards, and as a result many contacts were made that were valuable in several different ways. As a graphic designer and more specifically a logo designer, I met several people in the same business, we all have our different areas of expertise so we exchanged cards and will hopefully be able build on this first meeting and this will be to everyone’s advantage.