Blog

Web Site Redsign – Why Change

7th April 2011

Why Did We Want A New Design?

Changing an established website is frightening! Why?

Over the years you have achieved your rank on the internet. You are doing well in your relevant search terms?  Work comes in, but not as much as it used to. You ask yourself

‘Could we be doing better?   Could we get more work or has the market changed?’

You spy on your competitors on the internet, you wonder around your website, you look to your analytics for answers.

But will change make the difference? Could we disappear never to be seen again? If we change the look, should we change the format? Depending on the internet for business is an uncomfortable position to be in, at the mercy of google and it’s ever changing rules and goalposts with more and more competition coming online every day. We have learned not to put all our eggs in one basket and nurture our clients old, new and local.

Things have moved so fast, in 2001 most of us unplugged our phones, plugged in the computer and dial up to get onto the internet. Within a few years that changed to broadband being the norm. Broadband is getting faster, not for everyone I know, but enough for web designers and developers to change the way they work. The speed that a web page downloads to your computer, while still a consideration, is not so much of an issue. To add to the equation the size of the screen people view websites on has changed in every direction, from huge wide screen monitors to teeny tiny screens on a smart phone.

Thinking back over the process, we knew we had a problem as far back as 2006, but making the change took far too long. The face of the internet has changed and web design has evolved. It was time to catch up.