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Logo Book

January 2008 Logo Book of the month.

On Logopro’s sister website, Logo Book, we have chosen for our book of the month:

Logo Design That Works: Secrets for Successful Logo Design by Lisa Silver

This slightly wider and shorter than A4 paperback, is a really interesting book on logo design and the history of logo design, showing iconic logos like IBM and Shell from their inception to the present day versions. With text on the process that these various companies have gone through.

Here is a small extract from chapter 1, corporate logos “Since first appearing in the early 1900s, the Shell scallop shell logo has become increasingly stylized, reflecting the trend towards simplicity in graphic design over the past several decades. Today, with its bold shape and distinctive colors, the logo works in any size and in any medium, whether it be a small patch stitched on a serviceman’s cap or a mural-sized icon painted on an oil tanker.”

Please comment on our book of the month.