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New Logo Design For Belfast

Unveiling of New Logo Design For Belfast City In Ireland, To Bring A New Optimistic Feel With Echos From It’s Troubled Past

Belfast, looking for a new identity, has just unveiled a logo design to promote a city in the process of regeneration. Looking to escape it’s troubled history, the image chosen is a purple heart with hundreds of smaller hearts in it’s wake. Interestingly a Purple Heart is a military decoration for soldiers wounded or killed in the US military. The new branding does give a feeling of light heartedness although the colour purple, or aubergine, does add a certain solemnity to the look. London based designers, Lloyd Northover, wanted to convey a city of character with a population of warm and friendly people – ‘a city wearing it’s heart on it’s sleeve’.

8 June 2015

Hot off the press! Well not quite, 7 years on …

The Belfast logo, which took 15 months of research and development, after it was unveiled to the public, was rejects by Belfast’s Mayor. How interesting that a Mayor can have such influence, perhaps he had good reasons to object. I suppose it did have difficult undertones to it, the hundreds of small hearts could have connotations around conflict and war. Unfortunately, there are no images to be found of the first edition. Interesting that it is possible to removed all images of the original logo from the web.

Here is what the current logo looks like, it seems a more simple version of the design emerged from it’s origins.