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Clarity Matters, Life Coach Logo

20 August 2010

Clarity Matters wanted a logo design that was simple, a logo that conveyed clarity, honesty, creativity and insight.

The chosen concept uses an image of stacked stones. It has a vibrant look and can be interpreted in several different ways, which as a logo designer, I love.

Stacked stones are associated with meditation, a state where clarity of thought can be achieved by the concentration on selection and balancing of rocks. It is a simple process of taking one step at a time in a logical order.

Stacked stones can be found on hilltops in the UK. In many cultures, stacked stones serve as mile posts or road markers.

The image could also been seen as reaching for the highest point of achievement or perfection.

The different shapes also look like stepping stones, or a pathway, the colours cool and almost luminous, leading to the bright, shining point.

Several good metaphors for our journey through life in one logo design. Have I missed anything? Do let me know by commenting on this blog.