Blog

Choice Fonts

There are thousands of fonts on the market and new ones appearing every day. Our own library of fonts is huge. When working on the first design concepts, we intentionally include quite different fonts for each concept. Once a client has chosen a logo design concept we then work on variations, showing different layouts, colour and fonts, depending on the feedback from our client. It is amazing how often we end up using the well loved, tried and tested fonts.

Here we have shown Fusion Communications UK logo, where we used Futura Book, such a beautifully simple font.

For Consilium Independent Financial Advisers, we used the font Americana BT, which has given a very contemporary logo design a dependable, established feel.

We would be interested to know which fonts other designers find popular with their clients.