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A Bit of Logopro History

In the beginning, way back in the year 2000, Peter Lock, a partner in our graphic design business, spotted a niche market while doing research on the internet.  Within a year we launched www.logopro.co.uk

Our style was simple, the page dark blue with tasteful graphics inviting the viewer to buy a logo online for £160.00.

Our team worked studiously to understand  how the search engines worked, seeking reciprocal links, setting up other related web sites that linked to Logopro, making sure the key search terms were all in place. Our business blossomed. We bobbed to the top of google with seemingly little effort and the work began to flow in.

We learned a lot about logo design in that time. Although both partners had years of experience as graphic designers, logo design was often a very precious art where you worked hard on one or two concepts and then presented them to your client with a load of waffle to go with them. This new format cut out the flannel, our philosophy was that if the design didn’t tell the story then the design didn’t work. Working up several different concepts was a challenge but we began to understand the art and logo design became our passion.

It was 6 years later we realised our image was beginning to look tired. It took another 4 years to work on a redesign that would do our business justice. Like the proverbial builder, the redesign of our site took a back seat in the day to day running of the business, until it became obvious that the number of visitors to our site did not match the number that turned into a new job.

Redesigning a site is a daunting prospect and our next post will look at the process we went through on our route to our shiny new site.