Script Logos
Script fonts are typography design based on hand writing or calligraphy. Scripts can be formal or informal. It can be difficult to read script fonts so they do not work well in body text. But for logo design they can really make the image come to life.
A couple of the most iconic logos are Coca-Cola, which used a standard writing style used in the US at the time, and Kellogg’s, with the hand drawn script based on the signature the founder of the company, who in the beginning, would write on each packet of Corn Flakes personally.
Love U Gifts, one of Logopro’s early logo designs, is a great example of a script font that is informal and full of life. Curiz is designed to look like ‘bent, twisted metal’ by Steve Matteson and Carl Crossgrove in 1995. Apparently it is designed for use in ‘impudent, carefree titles’.
Leon Rose, a Salsa dance teacher, chose this more formal script font, Bellevue, which our logo designer modified. It give an up market and exotic feel to this logo design. Leon sent us photo’s of himself in dance poses which were then drawn as a vector graphic to simplify his image.
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