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2012 Olympics Logo

It seems that the Olympics logo is constantly in the media and we probably won’t be able to get away from it till 2013!

The BBC have an interesting page on their website, showing suggestions for alternative London Olympic logo designs sent to them by the public. In most cases it is a fantastic display of amateur logo design, great ideas sometimes, but in need of stripping down to a simple eye catching message that sums up London and/or sport for 2012.
BBC – Your alternative Olympic Logos

As professional logo designers we often heed the advice of the famous graphic design Paul Rand

“The designer does not, as a rule, begin with a preconceived idea. His idea is the result of subjective and objective thought, and the design a product of the idea. In order, therefore, to achieve an honest and effective solution he necessarily passes thought some sort of mental process … Consciously or not, he analyses, interprets, translates … He improvises, invents new techniques and combinations. He coordinates and integrates his material so that he may restate his problem in terms of ideas, pictures, forms, and shapes. He unifies, simplifies, eliminates superfluities. He symbolizes … abstract from his material by association and analogy. He intensifies and reinforces his symbol with appropriate accessories to achieve clarity and interest. He draws upon instinct and intuition. He considers the spectator, his feelings and predilections.”