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If You Need A Revamp Of Your Existing Logo Design, Don’t Underestimate The Time, Effort And Imagination Required To Give Your New Logo A Fresh Look That Will Be Mememorable And Have Impact
Wednesday, May 07, 2008
7th May 2008
Lambi-Nairn, the branding agency responsible for O2, Hotels.com and BBC2 promotions, to name a few, are responsible for the new branding on BBC News. For a cool £550.000, the agency has produced a new look which has caused little stir in the media apart from a half hearted attempt to criticise it for causing epileptic fits, unfounded apparently, the new design complies with guidelines and has passed tests for flashing images.
The BBC wanted to keep certain elements of their existing branding, including the logo, the font, the red and the use of the globe.
It’s easy to underestimate the amount of work involved in redesigning a logo, keeping certain characteristics does provide some boundaries for the logo designer but to actually create a fresh new logo design requires concentrated work and of course, imagination.
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