The Office of Government Commerce spent £14,000 on a new logo design. Simple circles for the letters OGC, looks striking and contemporary, but after the new logo was unveiled and various promotional office equipment emblazoned with the new design, employees were quick to see what the logo designer missed, the amusing double entendre when the logo is viewed on it’s side.

The criticism of the branding was brush aside by the OGC, a spokesman standing up the the bespoke logo design said ‘we concluded that the effect was generic to the particular combination of the letters’.

And as with the London Olympic logo, it is thought that any response is better than no response!