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It’s Got Legs – Sustainable Furniture Design

20 September 2010

With global warming and mass devastation looming the world is turning it’s head to all sorts of new way’s to lead a sustainable lifestyle such as recycling – using discarded waste and renewable materials is becoming more a part of our lives than ever before. For some this has sparked a huge wave of creativity from creating scupltures out of materials more often found in landfill to inventing cars that charge their own batteries.

Helen came to LogoPro in June requiring a logo for her sustainable furniture design company. She was struggling to find a logo that she liked, she came to us in the hope that she may get a modern and professional looking design that screams quality. In her brief she wrote:

‘HELP! I have no idea how to help you on this one! I do not want anything too light or jokey, so many other sites offer what for the most part looks like cartoons which is the antithesis of my offering. The fact that “it’s got legs”, the very suggestion of it, is because there is forward movement in it, whatever it is… it is the root and kernel of something that might just work, it’s worth giving it a go, try running with it, you never know, it might just become something, pick up its skirts and head off at a pace in a direction all of its own… but if not, if it doesn’t, there are still other things with legs out there, sometimes you have to give it a bit of encouragement… and never give up!’

We worked through some concepts which Helen appreciated. During the process our client had some inspiration of her own, a fabric she was using on one of her creations was the springboard to the final design and is now is ecstatic with her logo.

‘You have totally cracked it, thank you so, so much for your patience! 25 is the one, and I want it!!’

We must say that this logo is a favourite of our most recent projects given it’s quirky, bold and informative style with the recycling symbol at the heart of the subject.

Here at LogoPro we ourselves strive to create as little waste as possible and what waste that we do create we recycle – we strongly urge everyone else to do the same, what have you got to lose?

Here’s to the future!