One of the ways we approach a new project is to see if it would be appropriate to change a letter in a title to conveys the business or product, this can produce a unique and memorable logo.

A great example in our logo design portfolio is Yellowstone Recruitment. In this logo the font used is Chiller, a font designed by Australian, Andrew Smith in 1995. Described as a chaotic, reckless fun font, it is easily readable and works wonderfully well in this example.

Another LogoPro logo which shows this concept well was a design for a children’s shoe shop, Lillifoot. They suggested the use of toes as a possible image, after showing Lillifoot 6 different concepts (as shown on our client page, http://www.logopro.co.uk/logo-design-client-lillifoot.htm) they fell in love with one of the first designs and although we presented them with several variations on the design, they stuck with the original concept. The font used in this example is OzHandicraft BT, designed in 1991 by Oswald Bruce Cooper and George Ryan.

If you have any comments on these logos, or can send us your own examples of this kind of logo, we would be pleased to show them on our logo design blog. Please send them via our contact us page.