There are thousands of fonts on the market and new ones appearing every day. When we show the first six concepts to a client, we deliberately show 5 or 6 different fonts while trying to represent the business in a unique way. Once a client has chosen a logo design concept we then work on variations, showing different layouts, colour and fonts, depending on the feedback from our client. It is amazing how often we end up using the well loved, tried and tested fonts.

Here we have shown Fusion Communications UK logo, where we used Futura Book, such a beautifully simple font. For Consilium Independent Financial Advisers, we used the font Americana BT, which has given a very contemporary logo design a dependable, established feel.

Do feel free to comment on any of the logo designs shown in these articles. Or if you have any relevant examples of your own, do email them to us via our contact us page.