19 May 2009

Eastwillow came to Logopro in April. Our client already had a strong idea of the sort of logo design he wanted for his company, nothing to do with bathrooms or showers, just the simple instruction to provide designs based on the name Eastwillow, using blues to symbolise water. In the end they chose the most simple but effective design using a water drop as the ‘o’ in willow.

Eastwillow is a good example of how a simple idea, probably used many times over in various guises, can still give a very strong brand to a company.  There are so many elements a logo designer must consider when designing a new logo, to break it down to 4 parts, it is font, colour, symbol if required, composition. So even when a client thinks we have come up with ‘the’ design for them, we can still WOW them by showing more variations using different fonts and colours which can completely change the feel of a logo design. It always gives our logo creators a buzz if we can surprise a client at the late stage in the logo design process.