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simply red ~ a powerful colour to use in logo design
Monday, March 23, 2009
23 March 2009
Red is a primary colour, the other colours in the RGB colour model are green and blue. In theory, these three colours can be combined to make all the colours. When considering colours for use in a logo design it is worth looking at how many red logo designs there are, for instance, Coca-Cola, a truely iconic logo the world over. Also, to list a few other well know logo designs:
The Virgin logo, red script or white script on red
McDonald’s with the famous yellow M on a red background, a clever logo that echos the burger buns in the shape of the M
Texaco’s logo with the red T in a white star in a red circle
The Lego logo which is a red box with white text with black and yellow outline
A prestigious car, AUDI use a logo design that has red text with silver rings
‘the world’s local bank’ HSBC, uses black text and the well know white and red triangles
All these logo designs have red as their dominant colour. Our logo designers are very aware that red captures attention, perhaps because we associate red with emotional intensity, passion. We also know red as the colour of danger, anger and of course blood. All powerful reasons to have a basic response to a powerful logo design that uses red as it’s main colour.