On the first page of our online logo design portfolio is a logo for Avoca Security. Designed in 2003, it seems to be standing the test of time very well. It has featured in our portfolio most of it’s existence and has been greatly admired.

The design brief said: “We are a new business. We expect the bulk of our work to come from locksmithing initially but it’s important that our logo reflects our future plans to expand across the other sectors, more a general security business. We want a simple logo using a green font with navy or black background please.”

This logo works so well because our logo designer has managed to sum up 5 elements in one powerful image:

The triangle is the shape of an A, as in Avoca.

The triangle also represents a warning symbol.

There is a shape of a house, conveying home security.

The house shape is also an arrow moving up, or progress or dynamism. The shape also helps create the impression of an A

The house shape could also be seen as a lock shape, a fundamental image for the business of security.

When looking at our portfolio or feature logos on our home page, do look for several interpretations in the design.

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A logo is just an image for ease of identification, yet the logo has become hugely important. If we wanted to, we couldn’t get away from them. Just looking around me right now, and I’m only talking about 90 degrees, I can see 9 different logos: a laptop, monitor, pen tablet, fax machine, telephone, bank card reader, branded mug, book with prominent publishers logo, industry publication, speakers, envelope with insurance logo, a 2 letters, OK, that’s 13, and that’s without moving anything!

I haven’t even included my items of clothing in the list. If I did it would tell you so much about me and my lifestyle. It would probably give you a window onto my age, my interests, my income. The brands I wear could even give you an idea of my political standing!

So let LogoPro understand what you want the World to know about your business or product. Let us create a powerful logo design that becomes your important message to the public. We are all professional logo designers based in the UK.
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As a business based in Wales, we were interested to see the unveiling of a new logo design for the city of Cardiff. In an effort to get away from Welsh national symbols like the dragon or the daffodil, a ‘public-private body’ paid £45,000 for a new identity for the capital of Wales. It’s a shame that given the resources who ever designed this logo, has come up with such a derivative concept.

This logo was designed by one of our logo designers in July 2005, that’s nearly 3 years ago. The logo was for a utility contractor specialising in ground works, the circles representing pipe work for the various utilities, water, electricity, gas. Harvey Wills chose LogoPro for fast, professional online logo design and paid £160.00 plus VAT.

I wonder if they appreciate what incredible value for money their logo was!

Please do comment on the new Cardiff logo or our logo design, we would be very interested to receive your views.

Being graphic designers, we are interested in all aspects of design including illustrations. We have just heard about a new illustrated Bible, by Japanese graphic designer Siku - Ajinbayo Akinsiku. Published by Hodder & Stoughton this edition of the Bible, manages to illustrate both Old and New Testaments, in the manga cartoon style. The Extreme version of Siku’s Bible includes the full text and the illustrated version. It has been well received by the Archbishop of Canterbury, who said ‘It will convey the shock and freshness of the Bible in a unique way.’

I wonder if Siku has started work on the complete works of Shakespere yet!

Manga, meaning comics and cartoons in Japanese, has been influencing design world wide. We have noticed the influence of manga style illustration in logo design as shown in the dedicated logo book Dos Logos.

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One of the most important things to keep in mind when embarking on any business project, is that design does matter, it matters a lot. The quality of design generally, seems to be improving all the time. Film, television, publications and the internet have all contributed to making good design a high priority. Customers can choose or discard a company on the quality of their image, it can be an instant decision based on nothing more that the logo or the design of a web site.

At LogoPro design, and particularly logo design, is always uppermost in our minds, looking with a critical eye that questions whether a design works or not, and if it works, why it works. Our logo designers understand the need to be constantly aware of what’s going on around them. They are continually working out how to create concepts that stand out enough to get noticed and be memorable.

A good logo designer aims to get an emotional response to a design, to engage the mind, to create a design that works on a subconscious level, a design that has an appeal that unfolds on several levels. It is rare to achieve all of these things all of the time, but we work with our clients to achieve a rapport that encourages communication, one of the essential ingredients when working towards a logo design that hits the mark for a client and their customers.

Do contribute to our blog or email us via our contact us page, it would be great to get some feedback on these articles.

We have just finished a company logo design for SlinkyPIG, a new online jewellry shop. Our client obviously has a strong eye for design and detail, perfect for the business she is in. We were very happy to receive this lovely email from her:

‘Hi Carolyn,

There are too few opportunities to rave about good service these days so when I’m impressed I like to let people know. And I was impressed with LogoPro’s service.

Although you didn’t come up with the winning logo for my business at your first attempt, I didn’t expect you to. What you did do was really take notice of the feedback I gave you and this really showed in the second and third drafts you sent back to me. Also, all the guarantees made on your website were adhered to by the book – which is rare and doubly impressive these days.

All in all, I was very happy with the process and with the finished result – SlinkyPIG’s logo – it’s really given my business a great identity. I would be very happy to recommend you to others.

Regards, Sharon, SlinkyPIG’

Logo creators at LogoPro have been using CorelDraw for years. It is a fantastic programme for vector based logo design. We upgrade to the newest edition as a matter of course and always enjoy the new facilities that have been developed. In CorelDraw X3, the ability to crop an image was very useful, when they work out how to do it while keeping other images on the page it will be even better. The paragraph and character formatting dockers are great. Also you can fit text to any path and using a dynamic preview, you can adjust the text’s position really easily.

All great but how does it compare to Adobe Illustrator. We know that nearly all the jobs advertised in the design industry call for experience in Illustrator. There must be a good reason for this, we would like to know what other designers think, graphic designers who have used both programmes extensively.

Please leave your comments on our blog or email us via our contact us page.

On www.logobook.co.uk, this months book of the month is logo design Now! Author Julius Wiedemann, has produced a good book with load of interesting case histories. One I was particularly interested to read about was a chapter on the relaunch of the Mini. Designed originally by British designer Sir Alec Isigonis, this car has become an icon of the 60’s along with Beatles, Twiggy and the Union Jack.

It also has 9 categories showing pages of logo designs, some of which are inspirational. It comes with a handy elastic band to mark your page. Also a reasonable size to slip into your briefcase should you be looking for diversions on the train home.

Actually one of this things I liked most about this book it the was the designer speak any ad man would be proud of!

‘ The MINI typeface, which developed out of the available typeface, also contributes to an original and consistent sharpening of the brand image’.

What they mean is ‘Good old Arial or was is Helvetica, can’t beat them’.

Do feel free to comment on our book of the month, Logo Design Now! We would be pleased to receive your comments.

At LogoPro, we recognise the importance of looking after our customers. We always respond within 48 hours, often sooner, and work hard at understanding their requirements. Although most of our communication is via email, it is still possible to build an informal and friendly relationship, although we consider carefully what we write in our emails, it is so easy to be misunderstood! There was an occasion where I thought I was being amusingly cheeky - the client took exception, obviously thinking I was just plain rude!

Because of our excellent designers and our caring attitude, many of our clients return again and again. We have every file ever created by our designers, going back to December 2001.

FineLine Communications, LogoPro’s first customer ever, can be confidant that we can help them with their logo design, stationery design or other graphic design needs. This logo was designed by Peter Lock in December 2001. You can see this logo on FineLine’s website, www.finelinecom.co.uk.

We would be pleased to receive feedback on this article. Or email us via our contact us page.

In the past LogoPro have had a minimal amount of contact with clients, apart from email, working on the premise that both their time and ours is a valuable resource, not to be wasted. We were mistaken!

We decided to take a closer look at our service and compared it to our competitors. One of the ways we have done this is to ask our clients for their opinion. Surprisingly clients seems to feel nurtured, not pestered, by our request and have obviously taken care to provide us with detailed answers to our short questionnaire. It seems to be an untapped mine of information, giving us the opportunity to provide a better service.

We have found that our clients want to have some verbal contact sometime during the process, because of this we have had a change of approach. Instead of actively discouraging phone calls, we have taken the decision to provide a freephone number for clients and potential customers to talk to us.

So if you are interested in our online logo design service, feel free to call us on 0800 170 1060 or if you are happier at the keyboard, do leave your comment here or email us via our contact us page.