New logo design for Good Reason, an ebay trading company looking to improve their style. The design brief seemed a bit tricky to begin with, with no obvious images to identify the business -

“Our company primarily sells business, office and industrial goods. We could be selling absolutely anything.”

Being an online logo design company, we almost never meet our clients face to face. While this save on time consuming meetings, it means we have to look carefully at the brief provided and do our research via the internet or sometimes we resort to using our in house library!

We offered 6 bespoke logo design concepts to Good Reason, and working together developed ideas from 2 of the designs offered. The new goodreason.co.uk website home page is online but the rest of the site is still under construction.

Recently finished logo design by LogoPro - designer blooms. They came to us in August 2007 hoping to find an image that suited their style of flower designs. We helped our clients find a name for their business, one that they felt comfortable with, which was also available as a domain name for a new website. The design for this logo took a little longer than usual because one of the partners took a few weeks off to have a baby. It seems it is not unusual that creating new life comes hand in hand with creating a new business.

Designer Blooms came to us wanting a complete package which includes logo design, stationery design, leaflet design and web design. We are looking forward to highlighting the rest of this clients design work on our clients page.

If you have a new business idea that you would like help with, contact us , we would be please to discuss your new project. We are an online logo design company, we are also experienced graphic designers who love to see an idea through from conception!

Things to consider when choosing your new name:

Should your new name reflect what your business does?

Should the name be abstract like Diesel, apple, O2? A contemporary name would convey a fresh and innovative approach? Interesting that the Prudential Bank have chosen to market their online services under Egg. Not only that the more abstract names give us logo designers a great opportunity to be creative.Should your name be conventional like French Connection or Silver Cross. A traditional name gives the impression of reliability.

Using your own name? There are many famous restaurants, department stores and fashion houses that have a personal name on them. If your name has a link to your business, as in Graham Fox Garden Design & Landscaping, the logo becomes a clever device for making your business memorable.

Think long term. Pimp My Website may be a great idea right now, but will it still look good next year.

If you’re business is aimed at a world wide market, it would be a good idea to check that your new name is not offensive in other languages. Ikea is a great source for amusing naming mistakes one of which is a workbench called Fartfull.

Things that should probably be avoided are long names and unusual spelling. Although Toys R Us worked well for them.

For directories such as the Yell or Thomsons Local, would something beginning with A be worthwhile to your business success.

If your business is locally based only it may be worth including your location in your name. People like using local businesses, especially in our present climate where ‘think global shop local’ is a good mantra for us all.

Aim for a name that is short, original and / or describes your product or business.

And of course once you have your great name, you need a great logo design to bring it to life!

When the first seed of a business idea is growing and you have taken the first steps of setting up a new company or getting a new product off the ground, a name will be one of the key considerations. Choosing a new name is a creative process, one which you hope to get just right. Choosing a name that reflects your new business is fundamental to it’s success. It is important to be objective, try to see things from your customers point of view.

Once you have chosen the name, the next step will be to produce a logo design, hopefully a design that will have impact, be memorable and will work well for you now - and in years to come. You and your logo designer should be considering your new logo design as an integral part of your new product or business. Keeping in mind all the various uses of your new company logo: stationery, website, advertisements, signage, uniforms.

LogoPro understand the importance of this process. We also understand the financial constraints, especially when just setting up a new venture. LogoPro is a low cost solution. We may not be the cheapest logo design on offer, but we are most definitely the best value, giving our clients professional custom logo design online, by experienced graphic designers, at a fraction of the cost of a service from a more conventional design agency.

For information about us or the way we work, do contact us via our website or telephone our freephone number 0800 170 1060.

Castrovala is a logo displayed on the second page of our online logo design portfolio. Designed for an open source consultancy, it was created by one of LogoPro’s logo designers in 2003. Clients often mention their favourite logos in the design briefing, Castrovala is a popular design, a design that captures the image of a precious pearl in a vast ocean, with a C making the distinction between land and sea. Also the pearl, similar to the O as in open source.

Here is an extract from the design brief:

The company is soon to re-launch as an Open Source Consultancy. We will be providing businesses with alternatives to Microsoft and others based on Linux/Open Source. We will also sell fully configured hardware running Linux and provide general IT consultancy mainly to SME’s. The main aim of the company is to offer something that’s the right solution for now and the future.
No penguin logos please! It’s been overdone. What I want is a company logo that stands on its own. Castrovala incidently is a painting by MC Escher and also an episode of Dr Who (not a lot of people know that).

On the first page of our online logo design portfolio is a logo for Avoca Security. Designed in 2003, it seems to be standing the test of time very well. It has featured in our portfolio most of it’s existence and has been greatly admired.

The design brief said: “We are a new business. We expect the bulk of our work to come from locksmithing initially but it’s important that our logo reflects our future plans to expand across the other sectors, more a general security business. We want a simple logo using a green font with navy or black background please.”

This logo works so well because our logo designer has managed to sum up 5 elements in one powerful image:

The triangle is the shape of an A, as in Avoca.

The triangle also represents a warning symbol.

There is a shape of a house, conveying home security.

The house shape is also an arrow moving up, or progress or dynamism. The shape also helps create the impression of an A

The house shape could also be seen as a lock shape, a fundamental image for the business of security.

When looking at our portfolio or feature logos on our home page, do look for several interpretations in the design.

Leave a comment here of email us via our contact us link.

A logo is just an image for ease of identification, yet the logo has become hugely important. If we wanted to, we couldn’t get away from them. Just looking around me right now, and I’m only talking about 90 degrees, I can see 9 different logos: a laptop, monitor, pen tablet, fax machine, telephone, bank card reader, branded mug, book with prominent publishers logo, industry publication, speakers, envelope with insurance logo, a 2 letters, OK, that’s 13, and that’s without moving anything!

I haven’t even included my items of clothing in the list. If I did it would tell you so much about me and my lifestyle. It would probably give you a window onto my age, my interests, my income. The brands I wear could even give you an idea of my political standing!

So let LogoPro understand what you want the World to know about your business or product. Let us create a powerful logo design that becomes your important message to the public. We are all professional logo designers based in the UK.
Please comment on this or any other of our articles, here or via our contact us page.

As a business based in Wales, we were interested to see the unveiling of a new logo design for the city of Cardiff. In an effort to get away from Welsh national symbols like the dragon or the daffodil, a ‘public-private body’ paid £45,000 for a new identity for the capital of Wales. It’s a shame that given the resources who ever designed this logo, has come up with such a derivative concept.

This logo was designed by one of our logo designers in July 2005, that’s nearly 3 years ago. The logo was for a utility contractor specialising in ground works, the circles representing pipe work for the various utilities, water, electricity, gas. Harvey Wills chose LogoPro for fast, professional online logo design and paid £160.00 plus VAT.

I wonder if they appreciate what incredible value for money their logo was!

Please do comment on the new Cardiff logo or our logo design, we would be very interested to receive your views.

Being graphic designers, we are interested in all aspects of design including illustrations. We have just heard about a new illustrated Bible, by Japanese graphic designer Siku - Ajinbayo Akinsiku. Published by Hodder & Stoughton this edition of the Bible, manages to illustrate both Old and New Testaments, in the manga cartoon style. The Extreme version of Siku’s Bible includes the full text and the illustrated version. It has been well received by the Archbishop of Canterbury, who said ‘It will convey the shock and freshness of the Bible in a unique way.’

I wonder if Siku has started work on the complete works of Shakespere yet!

Manga, meaning comics and cartoons in Japanese, has been influencing design world wide. We have noticed the influence of manga style illustration in logo design as shown in the dedicated logo book Dos Logos.

If you have a comment on this or any other of our articles, please leave a message here on using are contact us page.

One of the most important things to keep in mind when embarking on any business project, is that design does matter, it matters a lot. The quality of design generally, seems to be improving all the time. Film, television, publications and the internet have all contributed to making good design a high priority. Customers can choose or discard a company on the quality of their image, it can be an instant decision based on nothing more that the logo or the design of a web site.

At LogoPro design, and particularly logo design, is always uppermost in our minds, looking with a critical eye that questions whether a design works or not, and if it works, why it works. Our logo designers understand the need to be constantly aware of what’s going on around them. They are continually working out how to create concepts that stand out enough to get noticed and be memorable.

A good logo designer aims to get an emotional response to a design, to engage the mind, to create a design that works on a subconscious level, a design that has an appeal that unfolds on several levels. It is rare to achieve all of these things all of the time, but we work with our clients to achieve a rapport that encourages communication, one of the essential ingredients when working towards a logo design that hits the mark for a client and their customers.

Do contribute to our blog or email us via our contact us page, it would be great to get some feedback on these articles.