7 may 2009

West Wales Holiday Cottages came to our online logo design service for a new logo for their thriving holiday cottage web site.

The brief our client provided was concise :

‘We would like a logo which consists of a graphic which does not incorporate our name and can used independently of the name.  This is for two reasons: one, because the name is so long and two, because although we currently operate only in West Wales we may expand into other areas.

Style and Design
Simple and clean design possibly reflecting a cottage in a coastal (and hilly) landscape. The style we have in mind is the hill logo, which I will email separately, but more compact and without our name.

Colours
Maybe Greens, Blues, Yellows.  Probably the types of greens and blues that we use on our homepage.

Typeface
We would suggest a sans-serif font to go with the logo; a typeface which isn’t too hi-tech but one which would reflect the fact that we are a modern, internet based company.’

It is always very interesting to read the brief retrospectively, once a logo designer gets to work on a new job, a key part of the job is to think freely, to try and see the business from various perspectives.  We offered several logo designs, some of which included traditional Welsh cottages illustrated in different ways and some designs that included hills, sea and sky.  Our client had a strong vision of what they wanted and our logo designers work hard to bring that vision to reality and WWHC are now very happy with their new logo.