We have just completed a new logo design for a company called Krysalis - Occupational Therapy Consultancy & Rehabilitation Service. The company sent us an interesting brief explaining in detail their areas of expertise. Of course the name Krysalis immediately conjures up images of transformation and butterflies, but this was not something the client wanted. Looking for a more business like image, they suggested we look at the possible use of the brain, neurons or axons. Ah… the wonders of the internet, from a standing start our graphic designer became something of an authority on the workings of the brain, understanding is all important in any design work.

In a span of 10 to 15 years the way graphic designers work has changed dramatically. The drawing board, Rapidograph drawing pens and stock of Pantone paper and Letraset sit rotting in a dark and dusty storeroom. We often sketch a few ideas in the initial stages of our design work but mainly we sit at our computers, our brain bulging and backsides spreading as we absorb more and more ideas, information and misinformation from the world wide web. The speed at which ideas and designs can be put out is phenomenal compared to pre PC or Mac days. Young designers would find it difficult to comprehend an era where you ordered a few words from a typesetting house, an outside company, having already decided on the font and the exact size and spacing required. Waiting patiently for it to arrive the next day via courier, so you could paste it into your artwork!

Has graphic design and more specifically logo design improved because of new technology?