Belfast, looking for a new identity, has just unveiled a logo design to promote a city in the process of regeneration. Looking to escape it’s troubled history, the image chosen is a purple heart with hundreds of smaller hearts in it’s wake. Interestingly a Purple Heart is a military decoration for soldiers wounded or killed in the US military. The new branding does give a feeling of light heartedness although the colour purple, or aubergine, does add a certain solemnity to the look. London based designers, Lloyd Northover, wanted to convey a city of character with a population of warm and friendly people - ‘a city wearing it’s heart on it’s sleeve’.

We recently helped a company in a fix. They came to LogoPro to ask if we could help turn a low resolution image of their logo design into a high resolution artwork so they could use it on a large sign. We were happy to help with this simple but highly skilled work. Our logo designer took their existing image and, working in CorelDraw faithfully reproduced it in a vector format, which a scaleable. Within a very short space of time our client was happy with an array of files including one he could use to produce a display stand with his logo design standing proud at 2 x 3 metres.

It is one of the advantages of coming to an online logo design company. The whole process took just a few days from initial enquiry to finished files in both RGB and CMYK colour specifications.

If you need any help with your existing logo design, do contact us here, via email or telephone. We would be very happy to help.

A small company offering bespoke high quality video production came to LogoPro in May. The design brief asked for a logo design that was ’simple and clean, modern but classic’ with a special request for ‘no chessy clip arty looking cameras or camera operators’. Our logo designer particularly enjoyed working on this concept and seemed to click with the client and their requirements. Even though our service is an online logo design service, it is still possible to build up a real rapport with clients via email and sometimes telephone conversations. We are currently working on their stationery designs, then who knows …

As an online logo design company, we depend on search engines for our bread and butter. Because this is a matter close to all our hearts we spend many hours working on promoting the logopro.co.uk web site. Logo design and logo designer are search phrases that are highly competitive, check for yourself, search ‘logo design’ on google and you will have nearly 30 million sites all competing for a top position for that search term. To give this some perspective, check the term ‘estate agent’, that will generate just over 2 million.

Part of assessing our performance is to look at the statistics on our google analytics reports. It is always dishearting to see what a hold google search has over the web browsing public. We generally get in the region of 1500 hits a month, of that total at least 75% will have come from google, yahoo comes a poor second and the other seach engines hardly get a look in!

Being in a creative profession, graphic designers can become bogged down by the 9 to 5 routine, a time frame more suited to less emotional occupations. The image of tortured artist only really applies to fine artists but there are times when we are presented with a brief that presents a great white blank canvas in the mind. At times like these what is required is hard work to try and understand the product or business, coming at it from different angles to get a new view. Inevitably there will be something that ignites a spark of an idea or ideas. From that first moment of anguish to the excitement of bringing to light a concept that will inspire the client and their customers is what makes the art of logo design a career that is both exhilarating and rewarding.

In short, the art of creating a good logo design is not something that happens in a moment - it is a process.

Havering Homes based in Essex, have been a client of LogoPro’s for many years. They first came to us in 2004 wanting their first logo design and stationery design for their estate and letting agency Archers & Co. Since then they have come back to us for new branding for an overseas division of their company, Absolutely Overseas; for logo design for Havering Homes and now for a new venture, ihomes, a property newspaper.

Lambi-Nairn, the branding agency responsible for O2, Hotels.com and BBC2 promotions, to name a few, are responsible for the new branding on BBC News. For a cool £550.000, the agency has produced a new look which has caused little stir in the media apart from a half hearted attempt to criticise it for causing epileptic fits, unfounded apparently, the new design complies with guidelines and has passed tests for flashing images.

The BBC wanted to keep certain elements of their existing branding, including the logo, the font, the red and the use of the globe.

It’s easy to underestimate the amount of work involved in redesigning a logo, keeping certain characteristics does provide some boundaries for the logo designer but to actually create a fresh new logo design requires concentrated work and of course, imagination.

The Office of Government Commerce spent £14,000 on a new logo design. Simple circles for the letters OGC, looks striking and contemporary, but after the new logo was unveiled and various promotional office equipment emblazoned with the new design, employees were quick to see what the logo designer missed, the amusing double entendre when the logo is viewed on it’s side.

The criticism of the branding was brush aside by the OGC, a spokesman standing up the the bespoke logo design said ‘we concluded that the effect was generic to the particular combination of the letters’.

And as with the London Olympic logo, it is thought that any response is better than no response!

Easy-check, a referencing agency, came to us in December 2007 asking for a new company logo design. But as sometimes happens, setting up a new online business involves a lot of work and often takes longer than expected. We were more than happy to pick up where we left off with easy-check and complete the design process with them several months later.

The design brief from our client, requested ‘clean bold contemporary lines, eye catching and memorable colour (orange as main colour)’.

We hope to be working with easy-check on their new web site design, creating a web site that works well with their new branding.

Intro, a London Consultancy, have created a logo design for The British Council programme on climate change.

The logo ‘LOW CARBON FUTURES’ used a green arrow pointing down with the words stamped heavily on the arrow.

The new logo design will be used in multitude of ways including print and website.